Stephen Sinclair – Writer Love Mussel is a wide ranging parody whose targets include its own medium, television, and its star, Kevin Smith. He appears as himself, a celebrity actor, hired to front an investigative, ‘feel-good’ documentary about a shellfish with Viagra-like properties. Ironies abound: take the title in relation to Smith’s perceived swarthy reputation. As director Michael Hurst, in a cameo as a television executive, quips, “You’ll take your shirt off, won’t you?” From their roles in Hercules and Xena Warrior Princess both Smith and Hurst are regarded by fans as ‘hunks’. And, no he doesn’t.